REINVENTING FASHION THROUGH CULTURE
Founded PINEDA COVALIN in 1996 with the main objective of sharing with the world the wealth of Mexico, its traditions, cultures and natural beauty represented on their designs.
They exalt the cultural richness of Mexico through colors, patterns and forms, which allude to Huichol prints, the Monarch Butterfly, Day of the Dead and other traditions.
WHERE TRADITIONS MEET FASHION
We represent the transmutation of ancient cultural expressions that re-emerge to modern life. It is valuable testimony of our popular culture reflected in the mirror of the world.
Our purpose is to introduce Latin America by showing its art objects. Through our products we awaken feelings of nostalgia and bond to our homeland by creating curiosity for traveling throughout our region.
We contribute to the legacy of our ancestors through unique handcrafted designs created by people in Tenango de Doria, San Nicolás and Acaxochitlán communities in the state of Hidalgo, where every piece has inside a history in which artist's soul is captured.
Mexican painter Fernando Andriacci joined this effort; his brushstrokes capture colorful images reflecting different emotions. We reproduced his work on silk and a percentage of the sales benefited more than 34,000 Mexican boys and girls.
Pineda Covalin is member of Visión Mundial’s board.
Along with Visión Mundial ("Worldwide Vision" in English), a non-profit foundation, we support education for native children in state of Oaxaca.
We join to UN Women to achieve a violence free life and equality for all women and girls.
For more information visit: UN Women
SAVE THE CHILDREN A foundation fighting for children's rights providing immediate, long-lasting improvements in children's lives that live in vulnerable conditions through its different programs.